Terms of Service

1. A free booking system, with optional paid add-ons

The Micali.online booking system is free to use. The core functionality – your booking page and subdomain, unlimited bookings and customers, events and services, forms, e-mail confirmations and reminders – carries no subscription fee and no hidden costs.

Our website lists optional premium add-ons (SMS reminders, a custom domain, white-label branding, advanced statistics) at $10 per month. We do not charge for them today: there is no billing, no subscription and no payment processing in the application, and no payment card is needed to use Micali. If we start charging for an add-on, we will say so in advance, and the core booking system stays free.

Some optional features carry a real cost at an external provider – SMS messages sent through your own Twilio account are the usual example. You activate and pay that provider directly, under their terms; that payment is between you and them, not with us.

2. We do not sell your data

We do not sell or trade the personal data of you or your customers, and we do not use it for advertising. Data is used to operate the booking service, to deliver the messages a booking requires (confirmations, reminders, cancellations) and to keep the service running reliably and securely. What we collect, and who else processes it, is set out in our Privacy Policy.

3. Suspending and ending access

We can suspend an account immediately, without prior notice, when it is being abused, used illegally, or used in a way that endangers the security of the service or of other users – spam, fraud, harassment, attempts at unauthorized access, or unlawful content. Where we reasonably can, we will tell you what happened and what would have to change for access to be restored.

Outside those cases we do not cut off a working account without warning. If we decide to stop providing the service to you, or to discontinue it altogether, we will notify the account's administrators by e-mail in advance and leave you time to export your data before access ends.

You can stop using Micali whenever you like and delete your account yourself – see section 4.

4. Deleting an account, and demo accounts

Deleting a regular account is your decision, and it is not instant. When a root administrator requests deletion in the application, it is scheduled 7 days ahead: every administrator of the account is e-mailed straight away, a final reminder goes out 24 hours before the deadline, and the deletion can be cancelled at any point during those 7 days. After the deadline the account and the data in it are permanently deleted and cannot be recovered.

We do not delete accounts for inactivity. A quiet season, a holiday or a few months without signing in does not put your account or your bookings at risk.

Demo accounts are the one exception, and they are marked as demo from the moment they are created. A demo account started with "try it now" is a temporary sandbox for testing: it expires 7 days after it is created and is then deleted automatically, together with the test data in it. Turning a demo into a regular account – by confirming a real e-mail address – removes that expiry, and the account is then treated like any other.

5. We are a platform, not the organizer

Micali.online is a software tool that enables bookings. We do not organize, run, host or provide the events, services, appointments, sessions or products that appear on the platform – those come entirely from the account owners (the businesses, organizers and individuals using the system). Any booking, payment, cancellation, refund, rescheduling, quality issue, no-show, injury or dispute concerning an event or a service is a matter between the visitor and that account owner. We are not a party to that relationship and cannot decide such matters; the account owner is the one to contact.

6. Service availability and limitation of liability

We run the service carefully and we want it to work. Like every online service, it can still have outages, slowdowns, bugs and technical faults, and individual features can change, be added or be retired over time.

There is no guaranteed service level (SLA) and no guaranteed uptime or support response time on the free plan. Message delivery in particular depends on providers we do not control: e-mails and SMS can be delayed, filtered as spam, or rejected by the recipient's provider.

We recommend exporting anything important on a regular basis. The application exports the bookings of events and services to CSV, and your own copy of the data that matters to you is the best protection against any technical failure – ours or anyone else's.

To the extent permitted by the law that applies to you, we are not liable for indirect or consequential loss – such as lost revenue, lost bookings or missed appointments – arising from an outage, an error, or a message that was delayed or not delivered. Nothing in these terms excludes or limits liability that cannot be excluded or limited by law, including liability for damage caused intentionally or by gross negligence, and any statutory rights you have as a consumer.

7. Acceptable use

You agree not to use the service for anything illegal, harmful, deceptive or abusive. That includes spam, harassment, fraud, unauthorized access, scraping, and anything that could damage the service or harm other users. You are responsible for the content you create and the bookings you accept, and for having a lawful basis for the customer data you store in your account.

8. Changes to these terms

We may update these terms as the service develops. The current version is always published on this page together with its effective date. Substantial changes – those that affect your rights or how your data may be handled – will be announced in advance by e-mail or in the application. If you keep using the service after a change takes effect, it means you accept the updated terms; if you do not accept them, you can delete your account as described in section 4.

9. Analytics and usage data

We measure how our websites and booking pages are used with our own first-party analytics: a long-lived cookie identifies the browser, and each page view is recorded with the page address, the referring page, the IP address, and the browser and device type. This is also what powers the visitor statistics an account owner sees for their own booking pages.

The marketing website additionally uses Google Analytics (Google LLC), which is loaded only if you accept it in the cookie banner. If you decline, Google Analytics is not loaded at all.

Both are described in detail – including what an account owner can and cannot see – in our Privacy Policy.

10. Who operates the service, and how to reach us

Micali.online is operated by REALWEB, s.r.o., registered office Vajanského 16/6757, 917 01 Trnava, Slovak Republic. Company ID (IČO): 43899102. Tax ID (DIČ): 2022506332. VAT ID: SK2022506332 (registered under §7a of the Slovak VAT Act).

For questions about these terms, about your data, or about anything else, write to support@micali.online. You can also reach us through the support form inside the application.