🦷 Free for dental practices — no limits

Online appointment booking for modern dental practices

Let patients choose an available time for routine appointments without waiting on the phone. Micali provides a simple booking page, an organised schedule and automatic reminders.

online bookings via link, website, social networks or QR code customer mailing lists and email communication AI-assisted messages, emails and business content Premium add-ons are optional

No credit card required. No monthly fees.

online

🦷 Dental practice

Choose a date and time that works for you.

‹ ›June 2026
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Check-up · 30 min
Hygiene · 45 min
Consultation · 30 min
Book appointment
$0Core is free
Premium is optional

Why Dental Practices Benefit from Online Booking

Reception is the busiest desk in the practice, and routine scheduling calls fill much of the day. Letting patients request suitable appointments themselves, from a phone or computer, frees your team to look after the people actually in front of them — without losing control of the diary.

It also meets patients where they are. Many people only think about booking a check-up in the evening, once the practice has closed, and a booking page that is open around the clock captures that intention instead of letting it slip.

Routine appointments are not all the same length. When a check-up, a hygiene visit and a consultation each carry the right duration, the chair schedule stays realistic and overruns are far less likely than with one generic slot for everything.

Being clear about scope is essential in dentistry. The page should tell urgent patients to call the practice or an emergency service, and it should never imply that choosing a slot confirms a diagnosis, a treatment plan or an exact completion time — complex procedures are scheduled after clinical review. Micali handles the booking; your approved system holds the clinical records.

Behind the scenes, unavailable chair time, staff meetings and leave are blocked once and simply never appear, while different clinicians and hygienists keep their own schedules. The result is routine booking that is genuinely easier for patients and for your reception team.

Appointment types

Publish the appointments that suit online booking

Each appointment type can have its own description, duration and availability — so check-ups, hygiene visits and consultations are all timed correctly and never overlap.

  1. Routine examination 20–30 min

    Distinguish new and returning patients if the timings differ.
  2. Dental hygiene 30–60 min

    Publish the correct duration for the provider.
  3. Cosmetic consultation 30 min

    Collect the treatment of interest before the visit.
  4. Implant / ortho consult 30–45 min

    Explain that a treatment plan follows the assessment.
  5. Follow-up appointment 15–30 min

    Offer only where self-booking is clinically appropriate.

Complex procedures should be scheduled after clinical review. Choosing a slot never confirms a diagnosis, treatment plan or exact completion time, and urgent patients should be told to call the practice or an emergency service.

Built for the practice

Everything you need to take routine bookings online

Built for dental practices that want to lighten the load on reception, capture routine appointments 24/7 and keep online availability accurate — without touching clinical records.

  1. Offer convenient self-service booking

    Patients request suitable appointments from a phone or computer, so your reception team spends less time on routine scheduling calls.
  2. Create clear appointment types

    List check-ups, hygiene appointments, consultations and other bookable services with the correct duration — and direct emergencies to your practice phone.
  3. Keep patients informed

    Automatic email confirmations and reminders provide the important date and time details. Optional SMS reminders are available as a premium add-on.
  4. Add booking questions when useful

    Ask whether someone is a new or returning patient and collect basic scheduling information — without using Micali as a substitute for dental records.
  5. Show only appropriate availability

    Protect staff meetings, lunch breaks, holidays and unavailable chair time. Different clinicians or hygienists can have their own services and schedules.
  6. Keep routine appointments organised

    See upcoming bookings in a clear calendar, add telephone bookings manually, and keep online availability current without a parallel diary.
  7. Let AI write routine patient messages

    Appointment confirmations, reminders and follow-ups are written from the booking itself, in the patient’s language, so reception stops retyping the same message. Clinical records stay in your approved practice system.
  8. See what patients are looking at

    Statistics show which appointment types were opened in the last 24 hours, 7 or 30 days and how many people left without booking — useful for hygiene recalls and quieter weeks.
Traditional booking vs Micali

A simpler way to take routine dental bookings

Traditional booking With Micali
Reception handles every requestRoutine appointments booked online
Calls limited to office hoursBooking page open 24/7
Manual confirmation messagesAutomatic email confirmations
One generic slot lengthDuration by appointment type
Leave updated manuallyUnavailable dates blocked once
Scattered appointment notesCentral booking details
Reception retypes the same messageAI writes routine messages
No sense of what patients wantStatistics show what is opened
Good to know

Dental booking — frequently asked questions

Can patients use Micali for dental emergencies?

No — the booking page should clearly tell urgent patients to call your practice or the appropriate emergency service. Online booking is for routine, plannable appointments; making the emergency route obvious protects patients and keeps your bookable slots for the visits they are intended for.

Does Micali store dental records?

No. Micali is a booking system, not dental record or clinical practice-management software. Keep clinical notes, diagnoses, imaging and consent in your approved practice system, and use Micali purely to organise when patients come in.

Can I offer different appointment lengths?

Yes. Each service can have its own duration and availability, so a short check-up and a longer hygiene appointment are timed correctly. The booking page only offers start times that leave enough room, which keeps the chair schedule realistic and prevents overlaps.

Can patients choose a dentist or hygienist?

Yes. Team members can have separate working hours and their own eligible services, so a patient can book with a specific clinician and the page shows only that person’s real availability. Everyone keeps a clear, separate schedule.

Can patients reschedule their own appointment?

Yes, within the practice rules you configure. Your live schedule updates the moment a slot is released, so a freed appointment can be taken by another patient and your reception team avoids the back-and-forth of rearranging by phone.

Can new patients complete booking questions?

Yes. Collect only the practical information appropriate for scheduling — such as whether someone is a new or returning patient — and use your approved clinical system for health histories, consent and protected records.

Can I add booking to our existing website?

Yes. Add the Micali link to a booking button, a patient email, a social profile or a printed QR code, so patients move from finding you to requesting a routine appointment in a single step.

What does the free version include?

Core online bookings, unlimited customers and services, confirmations and email reminders are free with no monthly fee. Premium add-ons such as SMS reminders remain optional and are not needed for everyday appointment booking.

Does AI write messages to patients?

Yes, for routine scheduling messages — confirmations, reminders and follow-ups written from the appointment details in the patient’s language. AI is free with the built-in model and needs no setup, and your practice can connect its own ChatGPT or Gemini key instead. It never touches clinical information: Micali only knows what the booking page collected, and health histories stay in your approved practice system.

Can we see how many people looked at the booking page?

Yes. Statistics list your public pages — check-up, hygiene, consultation — with views and visitors for the last 24 hours, 7 or 30 days, so reception can see which appointments patients are considering. Patients already in your visitor list are shown by name; everyone else stays completely anonymous, bots are never counted and visits by the practice team are excluded. It is free in every account.

New — AI add-on

Let AI Write Your Booking Messages

Connect your own AI and Micali turns every booking into a personalized email, SMS or push notification — automatically, in your customer's language.

AI is free — built-in or your own model

AI is switched on by default with the built-in model. Prefer your own ChatGPT (OpenAI) or Google Gemini key? Connect it and you only pay your provider for what you actually use.

Personalized messages, written for you

AI writes confirmations, reminders and follow-ups from each booking's details and form answers, so every message feels handwritten.

On from day one — no setup

There's nothing to configure — AI works out of the box with the built-in model, and we run it for you.

Plus free AI help to set up your whole booking page.

New — Statistics

See Who Is Looking at Your Booking Page

Every booking system shows you who booked. Micali also shows you who nearly booked — the people who opened your events, services and prepaid plans and didn't finish.

See Who Is Looking at Your Booking Page

Who visited, not just how many

Customers already in your visitor list are shown by name, with the pages they went through and how long they stayed. Everyone we cannot recognise stays completely anonymous.

See what people are interested in

Your pages are listed under their real names with views and visitors for the last 24 hours, 7 or 30 days — so you can tell which events, services and prepaid plans attract interest before anyone books.

Turn a view into a booking

Press the visitor count on any page to see exactly who opened it. Eight people looked at a prepaid plan and only two bought it? Now you know who the other six are.

Free in every account. Bots are never counted, and visits by you and your team are excluded.

New — AI Insights

Turn Data Into More Bookings

AI Insights continuously analyzes the traffic on your booking page, how your customers behave and how your bookings turn out. It uncovers the places where you lose interested people and recommends specific improvements that help you increase the number of completed bookings.

Turn Data Into More Bookings

Find out what is holding bookings back

AI recognizes services and pages with high interest but few completed bookings. It points you to the places where customers most often leave.

Get specific recommendations

Based on your real data, AI suggests changes to your offer, availability, prices, texts or booking flow — not generic advice.

Discover opportunities to grow

AI follows how your traffic and bookings develop, spots new trends and shows you which changes can bring the biggest result.

From traffic to concrete steps — automatically and based on your data.

Pricing

The Booking System Is Free

Not a trial. Not a limited free plan. Online bookings in Micali are free. Only optional premium add-ons may be paid.

Free

Core booking system

$0 / month
  • Online booking page
  • Your own your-business.micali.online subdomain
  • Unlimited bookings
  • Unlimited customers
  • Services and events
  • Email confirmations
  • Email reminders
  • Multiple languages
  • Built-in forms and feedback
  • No ads
  • No credit card
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Premium add-ons

Optional extra features

$10 / month

Premium add-ons aren't needed for everyday use of Micali. They're for users who want more customization or features with real costs, such as SMS.

SMS reminders Custom email templates Custom domain White-label without Micali branding Advanced statistics API and webhooks
Try Premium Features in the Demo
Ready when you are

Make routine dental booking easier for patients and your reception team

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No credit card. No monthly fees. No commitment.

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