Free booking system. Premium add-ons only if you want them.

Online bookings, free. Really.

Micali gives you a professional booking page, online appointments, email confirmations, reminders and multiple languages with no monthly fees. Only optional add-ons with real costs, such as SMS, are paid. But you don't need these for everyday use.

✓ Free bookings ✓ No credit card required ✓ No ads ✓ Premium add-ons are optional

Create My Booking Page See pricing

The core booking system is free. No trial. No hidden fees.

Bookings online

company.micali.online

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09:00 – 09:45booked

10:00 – 10:45free

11:00 – 11:45online

$0

Core is free Premium is optional

Trusted by organizers

Everything is localized into 30+ languages — and you can write your support tickets in your own language.

How it works

Start Accepting Bookings in Minutes

No 30-page manual — just a few steps and you're live.

1

Create your free account

Sign up in seconds. No credit card required.
2

Add your services & hours

Set your services, duration, capacity and the days you accept bookings.
3

Share your booking link

Put it on your website, social media, email or a QR code.
4

Customers book themselves

They pick a time, the system confirms them, and you focus on your work.

Who is it for?

Perfect for Small Businesses

For people who want professional online bookings without paying another monthly subscription.

📚 Teachers & tutors

🎯 Coaches & consultants

💇 Beauty salons

🧠 Therapists

🏋️ Fitness trainers

🎵 Music teachers

💼 Freelancers

🏪 Small local businesses

See the product

Everything You Need to Manage Bookings

A dashboard for you and a simple booking page for your customers.

Micali app — editing an event in the dashboard

Micali app — scheduling recurring event dates

barbara.micali.online

Micali booking page — a public event with details and a book button

New — AI add-on

Let AI Write Your Booking Messages

Connect your own AI and Micali turns every booking into a personalized email, SMS or push notification — automatically, in your customer's language.

🤖

Connect your own AI — free

Bring your own ChatGPT (OpenAI) or Google Gemini key. Using your own key is free — you only pay your provider for what you actually use.
✍️

Personalized messages, written for you

AI writes confirmations, reminders and follow-ups from each booking's details and form answers, so every message feels handwritten.
⭐

No AI key? It's part of premium

Don't have your own AI key? AI is included in the premium package — no setup needed, we run it for you.

Try AI in your dashboard

Plus free AI help to set up your whole booking page.

Why Micali

Why Pay Every Month?

Most booking systems claim to be free. Then you hit limits, a trial, a credit card, or features locked behind a paywall.

Micali takes the opposite approach: the core booking system is free and premium add-ons are only optional.

You can use bookings, email confirmations, reminders and multiple languages with no monthly fee.

Start Accepting Bookings

Why is the core free?

Because the software world has changed. Thanks to AI, a small team can build a system at far lower cost. We have no expensive sales team, no offices, no needless layers. That's why the core of Micali can be free and only the add-ons that make sense stay paid.

Trusted by businesses

A Growing Community of Business Owners

Used by 100+ businesses — be next.

100+

Businesses

30+

Languages

$0

Monthly fee

∞

Bookings

24/7

Self-service

🌍 Available in 30+ languages 📈 Growing community of business owners ✅ No ads and no credit card

Pricing

The Booking System Is Free

Not a trial. Not a limited free plan. Online bookings in Micali are free. Only optional premium add-ons may be paid.

Free

Core booking system

$0 / month

✓ Online booking page
✓ Unlimited bookings
✓ Unlimited customers
✓ Services and events
✓ Email confirmations
✓ Email reminders
✓ Multiple languages
✓ Built-in forms and feedback
✓ No ads
✓ No credit card

Get Started Free

Premium add-ons

Optional extra features

$10 / month

💎 SMS reminders
💎 Custom email templates
💎 Custom domain
💎 White-label without Micali branding
💎 Advanced statistics
💎 API and webhooks

Premium add-ons aren't needed for everyday use of Micali. They're for users who want more customization or features with real costs, such as SMS.

No risk

Start Today. Pay Nothing.

✓ No credit card required ✓ No trial period ✓ No surprise charges ✓ No ads

Create your account and start accepting bookings in minutes.

Create Free Account

Compare

Why Businesses Choose Micali

Feature	Micali	Typical Booking Software
Monthly fee for the core system	$0	$10–50/month
Booking page	✓	✓
Email confirmations and reminders	✓	Often paid or limited
AI-written messages	Free with your own key	Rarely available
Integrated surveys	✓	Mostly not
QR code bookings	✓	✓
Multiple languages	Yes (30+)	Often limited
Unlimited bookings	✓	Often capped
Ads on your booking page	No	Depends on the plan
Credit card required	No	Often yes
Premium add-ons	Optional only	Often required for normal use

Ready to Accept Online Bookings?

Create your booking page today and let customers schedule appointments 24/7.

Create My Free Booking Page

Core is free. No credit card. Premium is optional only.