Booking software that keeps your photography schedule in focus
Give clients a simple way to book consultations, mini sessions and studio shoots online. Micali keeps your availability and essential booking details together without another monthly subscription.
No credit card required. No monthly fees.
📷 Photo studio
Choose a date and time that works for you.
Premium is optional
Why Photographers Benefit from Online Booking
Your portfolio does the hard work of winning attention — but attention fades fast when the next step is unclear. A booking link on your website and social profiles means that the moment someone admires your work, they can act on it, turning a passing “I love this” into a confirmed session instead of a message you answer three days later.
Agreeing a date should not take a week of emails. When clients can see your genuine availability and choose a time themselves, the slow back-and-forth disappears, and enquiries stop waiting until you have finished a shoot to get a reply.
A short booking form tells you what you need to know before the shoot: location, number of people, preferred style, occasion and intended use. For bespoke or weather-dependent work, online booking is best presented as the first scheduling step, with final confirmation to follow — so expectations are clear from the start.
Mini-session days are far easier as an event. Publish a fixed date with defined slots or a capacity, and the system manages the places for you instead of a hand-kept list where two people can claim the same slot.
Finally, your editing and travel days deserve protection. Buffers and blocked periods keep two locations from being booked back to back, and every client detail lives in one place rather than scattered across inboxes. The result is less time arranging dates and more time making images people keep.
Publish the sessions and consultations you offer
Each session can have its own description, duration, questions and availability — so headshots, family shoots and mini-session days are all set up the way you really work.
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Headshot session 30–60 min
Explain outfit options, image count and studio location. -
Portrait session 60–90 min
Collect the creative direction and number of participants. -
Family session 60–90 min
Ask about group size, ages and preferred location. -
Mini session 15–30 min
Publish fixed dates with controlled, limited availability. -
Product consultation 30 min
Gather product count, intended usage and deadline. -
Wedding discovery call 30–45 min
Discuss date, venue, coverage and fit before a package.
Everything you need to keep your shooting schedule in focus
Built for independent photographers and small studios that want fewer scheduling emails, protected editing days and one clear place for every client detail.
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Make your portfolio easier to act on
Place your booking link on your website, Instagram, email signature or a QR code. When someone likes your work, the next step is immediately clear. -
Offer sessions with the right duration
Create options for portraits, headshots, family sessions, product photography, mini sessions or a wedding consultation, each with its own timing. -
Learn what the client needs
Use a form to ask about location, number of people, preferred style, occasion and intended use. Confirm bespoke projects separately before treating a booking as final. -
Automate routine communication
Email confirmations and reminders make dates harder to miss. Add preparation guidance, meeting-point information or a note on what to bring. -
Protect editing and travel days
Choose when sessions can be booked, add setup or travel buffers, and block editing days, location work, holidays and other commitments. -
Keep client context in one place
Review contact details, booking answers, appointment history and notes without hunting through old email threads and social messages. -
Let AI write the client emails
Confirmations, reminders, meeting-point details and follow-ups are written from the booking and the client’s answers, in their language, so editing days are not spent in the inbox. -
See which sessions attract attention
Statistics show how many people opened your portrait, family or mini-session page in the last 24 hours, 7 or 30 days, and how many left without booking.
A simpler way to book photography sessions
| Message-based booking | With Micali |
|---|---|
| Several emails to agree a date | Clients choose available times |
| Project details scattered | Focused booking form |
| Travel time forgotten | Buffers protect the calendar |
| Mini-session list managed by hand | Fixed event availability |
| Reminder sent manually | Automatic email reminders |
| Enquiries wait until you finish shooting | Booking page open 24/7 |
| Writing every session email | AI drafts it from the booking |
| Guessing whether a promotion worked | Views and visitors per session page |
Photography booking — frequently asked questions
Can I use Micali for mini-session days?
Yes. Publish a scheduled event with defined time slots or a set capacity for a limited mini-session date, and bookings stop automatically once the places are filled. It replaces managing a mini-session list by hand and stops two clients claiming the same short slot.
Can wedding clients book a consultation first?
Yes. Create a dedicated discovery-call or consultation service so couples can book a conversation before you agree on a package. It gives you a structured way to discuss date, venue, coverage and fit, and to confirm the full booking separately once it is right.
Can I list several photography packages?
Yes. Give each option — a headshot, a portrait session, a family shoot — its own clear description and duration, so clients understand exactly what they are booking and the calendar reserves the correct amount of time for each.
Can clients reschedule a session?
Yes, subject to your rules. For location or weather-dependent work you can explain any special rescheduling policy clearly in the description, so both sides know what happens if a shoot needs to move, and the released time returns to your live availability.
Can I add travel time between shoots?
Yes. Use buffers or block unavailable periods so two locations are never scheduled back to back unrealistically. Travel time that is invisible to the client but protected in your calendar keeps your day achievable instead of a rush between venues.
Can clients choose a photographer?
Yes. A studio team can assign services and availability to individual photographers, so clients can book the person they want and each photographer keeps their own schedule without clashes.
Can I share a link for one mini-session day?
Yes. Promote a specific event directly through social media, email or your website, sending people straight to that date’s available slots. It is an easy way to fill a themed or seasonal mini-session day quickly.
Is the free plan limited by booking volume?
No. Core bookings, customers and services are unlimited, so a busy season does not push you onto a paid tier. Optional extras such as SMS reminders or a custom domain are paid only if you choose them.
Can AI write the emails to clients?
Yes. AI writes confirmations, reminders and follow-ups from each booking and the answers your form collected — the location, the occasion, the number of people — in the client’s own language. It is free with the built-in model and works from day one, or connect your own ChatGPT or Gemini key. The templates and the timing stay under your control.
Can I see how many people looked at a session?
Yes. Statistics list your pages under their real names with views and visitors for the last 24 hours, 7 or 30 days, so you can tell whether a mini-session day is being viewed and not booked — and press the visitor count to see exactly who opened it when they are already in your client list. Unrecognised visitors stay anonymous, bots are never counted and your own visits are excluded.
Let AI Write Your Booking Messages
Connect your own AI and Micali turns every booking into a personalized email, SMS or push notification — automatically, in your customer's language.
Personalized messages, written for you
On from day one — no setup
Plus free AI help to set up your whole booking page.
See Who Is Looking at Your Booking Page
Every booking system shows you who booked. Micali also shows you who nearly booked — the people who opened your events, services and prepaid plans and didn't finish.
Who visited, not just how many
See what people are interested in
Turn a view into a booking
Free in every account. Bots are never counted, and visits by you and your team are excluded.
Turn Data Into More Bookings
AI Insights continuously analyzes the traffic on your booking page, how your customers behave and how your bookings turn out. It uncovers the places where you lose interested people and recommends specific improvements that help you increase the number of completed bookings.
Find out what is holding bookings back
Get specific recommendations
Discover opportunities to grow
From traffic to concrete steps — automatically and based on your data.
The Booking System Is Free
Not a trial. Not a limited free plan. Online bookings in Micali are free. Only optional premium add-ons may be paid.
Core booking system
- Online booking page
- Your own your-business.micali.online subdomain
- Unlimited bookings
- Unlimited customers
- Services and events
- Email confirmations
- Email reminders
- Multiple languages
- Built-in forms and feedback
- No ads
- No credit card
Optional extra features
Premium add-ons aren't needed for everyday use of Micali. They're for users who want more customization or features with real costs, such as SMS.
Spend less time arranging dates and more time making images people keep
Try the Booking SystemNo credit card. No monthly fees. No commitment.