📷 Free for photographers — no limits

Booking software that keeps your photography schedule in focus

Give clients a simple way to book consultations, mini sessions and studio shoots online. Micali keeps your availability and essential booking details together without another monthly subscription.

online bookings via link, website, social networks or QR code customer mailing lists and email communication AI-assisted messages, emails and business content Premium add-ons are optional

No credit card required. No monthly fees.

online

📷 Photo studio

Choose a date and time that works for you.

‹ ›June 2026
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Headshot · 45 min
Portrait · 90 min
Mini session · 30 min
Book appointment
$0Core is free
Premium is optional

Why Photographers Benefit from Online Booking

Your portfolio does the hard work of winning attention — but attention fades fast when the next step is unclear. A booking link on your website and social profiles means that the moment someone admires your work, they can act on it, turning a passing “I love this” into a confirmed session instead of a message you answer three days later.

Agreeing a date should not take a week of emails. When clients can see your genuine availability and choose a time themselves, the slow back-and-forth disappears, and enquiries stop waiting until you have finished a shoot to get a reply.

A short booking form tells you what you need to know before the shoot: location, number of people, preferred style, occasion and intended use. For bespoke or weather-dependent work, online booking is best presented as the first scheduling step, with final confirmation to follow — so expectations are clear from the start.

Mini-session days are far easier as an event. Publish a fixed date with defined slots or a capacity, and the system manages the places for you instead of a hand-kept list where two people can claim the same slot.

Finally, your editing and travel days deserve protection. Buffers and blocked periods keep two locations from being booked back to back, and every client detail lives in one place rather than scattered across inboxes. The result is less time arranging dates and more time making images people keep.

Sessions & consultations

Publish the sessions and consultations you offer

Each session can have its own description, duration, questions and availability — so headshots, family shoots and mini-session days are all set up the way you really work.

  1. Headshot session 30–60 min

    Explain outfit options, image count and studio location.
  2. Portrait session 60–90 min

    Collect the creative direction and number of participants.
  3. Family session 60–90 min

    Ask about group size, ages and preferred location.
  4. Mini session 15–30 min

    Publish fixed dates with controlled, limited availability.
  5. Product consultation 30 min

    Gather product count, intended usage and deadline.
  6. Wedding discovery call 30–45 min

    Discuss date, venue, coverage and fit before a package.
Built for photographers

Everything you need to keep your shooting schedule in focus

Built for independent photographers and small studios that want fewer scheduling emails, protected editing days and one clear place for every client detail.

  1. Make your portfolio easier to act on

    Place your booking link on your website, Instagram, email signature or a QR code. When someone likes your work, the next step is immediately clear.
  2. Offer sessions with the right duration

    Create options for portraits, headshots, family sessions, product photography, mini sessions or a wedding consultation, each with its own timing.
  3. Learn what the client needs

    Use a form to ask about location, number of people, preferred style, occasion and intended use. Confirm bespoke projects separately before treating a booking as final.
  4. Automate routine communication

    Email confirmations and reminders make dates harder to miss. Add preparation guidance, meeting-point information or a note on what to bring.
  5. Protect editing and travel days

    Choose when sessions can be booked, add setup or travel buffers, and block editing days, location work, holidays and other commitments.
  6. Keep client context in one place

    Review contact details, booking answers, appointment history and notes without hunting through old email threads and social messages.
  7. Let AI write the client emails

    Confirmations, reminders, meeting-point details and follow-ups are written from the booking and the client’s answers, in their language, so editing days are not spent in the inbox.
  8. See which sessions attract attention

    Statistics show how many people opened your portrait, family or mini-session page in the last 24 hours, 7 or 30 days, and how many left without booking.
Message-based booking vs Micali

A simpler way to book photography sessions

Message-based booking With Micali
Several emails to agree a dateClients choose available times
Project details scatteredFocused booking form
Travel time forgottenBuffers protect the calendar
Mini-session list managed by handFixed event availability
Reminder sent manuallyAutomatic email reminders
Enquiries wait until you finish shootingBooking page open 24/7
Writing every session emailAI drafts it from the booking
Guessing whether a promotion workedViews and visitors per session page
Good to know

Photography booking — frequently asked questions

Can I use Micali for mini-session days?

Yes. Publish a scheduled event with defined time slots or a set capacity for a limited mini-session date, and bookings stop automatically once the places are filled. It replaces managing a mini-session list by hand and stops two clients claiming the same short slot.

Can wedding clients book a consultation first?

Yes. Create a dedicated discovery-call or consultation service so couples can book a conversation before you agree on a package. It gives you a structured way to discuss date, venue, coverage and fit, and to confirm the full booking separately once it is right.

Can I list several photography packages?

Yes. Give each option — a headshot, a portrait session, a family shoot — its own clear description and duration, so clients understand exactly what they are booking and the calendar reserves the correct amount of time for each.

Can clients reschedule a session?

Yes, subject to your rules. For location or weather-dependent work you can explain any special rescheduling policy clearly in the description, so both sides know what happens if a shoot needs to move, and the released time returns to your live availability.

Can I add travel time between shoots?

Yes. Use buffers or block unavailable periods so two locations are never scheduled back to back unrealistically. Travel time that is invisible to the client but protected in your calendar keeps your day achievable instead of a rush between venues.

Can clients choose a photographer?

Yes. A studio team can assign services and availability to individual photographers, so clients can book the person they want and each photographer keeps their own schedule without clashes.

Can I share a link for one mini-session day?

Yes. Promote a specific event directly through social media, email or your website, sending people straight to that date’s available slots. It is an easy way to fill a themed or seasonal mini-session day quickly.

Is the free plan limited by booking volume?

No. Core bookings, customers and services are unlimited, so a busy season does not push you onto a paid tier. Optional extras such as SMS reminders or a custom domain are paid only if you choose them.

Can AI write the emails to clients?

Yes. AI writes confirmations, reminders and follow-ups from each booking and the answers your form collected — the location, the occasion, the number of people — in the client’s own language. It is free with the built-in model and works from day one, or connect your own ChatGPT or Gemini key. The templates and the timing stay under your control.

Can I see how many people looked at a session?

Yes. Statistics list your pages under their real names with views and visitors for the last 24 hours, 7 or 30 days, so you can tell whether a mini-session day is being viewed and not booked — and press the visitor count to see exactly who opened it when they are already in your client list. Unrecognised visitors stay anonymous, bots are never counted and your own visits are excluded.

New — AI add-on

Let AI Write Your Booking Messages

Connect your own AI and Micali turns every booking into a personalized email, SMS or push notification — automatically, in your customer's language.

AI is free — built-in or your own model

AI is switched on by default with the built-in model. Prefer your own ChatGPT (OpenAI) or Google Gemini key? Connect it and you only pay your provider for what you actually use.

Personalized messages, written for you

AI writes confirmations, reminders and follow-ups from each booking's details and form answers, so every message feels handwritten.

On from day one — no setup

There's nothing to configure — AI works out of the box with the built-in model, and we run it for you.

Plus free AI help to set up your whole booking page.

New — Statistics

See Who Is Looking at Your Booking Page

Every booking system shows you who booked. Micali also shows you who nearly booked — the people who opened your events, services and prepaid plans and didn't finish.

See Who Is Looking at Your Booking Page

Who visited, not just how many

Customers already in your visitor list are shown by name, with the pages they went through and how long they stayed. Everyone we cannot recognise stays completely anonymous.

See what people are interested in

Your pages are listed under their real names with views and visitors for the last 24 hours, 7 or 30 days — so you can tell which events, services and prepaid plans attract interest before anyone books.

Turn a view into a booking

Press the visitor count on any page to see exactly who opened it. Eight people looked at a prepaid plan and only two bought it? Now you know who the other six are.

Free in every account. Bots are never counted, and visits by you and your team are excluded.

New — AI Insights

Turn Data Into More Bookings

AI Insights continuously analyzes the traffic on your booking page, how your customers behave and how your bookings turn out. It uncovers the places where you lose interested people and recommends specific improvements that help you increase the number of completed bookings.

Turn Data Into More Bookings

Find out what is holding bookings back

AI recognizes services and pages with high interest but few completed bookings. It points you to the places where customers most often leave.

Get specific recommendations

Based on your real data, AI suggests changes to your offer, availability, prices, texts or booking flow — not generic advice.

Discover opportunities to grow

AI follows how your traffic and bookings develop, spots new trends and shows you which changes can bring the biggest result.

From traffic to concrete steps — automatically and based on your data.

Pricing

The Booking System Is Free

Not a trial. Not a limited free plan. Online bookings in Micali are free. Only optional premium add-ons may be paid.

Free

Core booking system

$0 / month
  • Online booking page
  • Your own your-business.micali.online subdomain
  • Unlimited bookings
  • Unlimited customers
  • Services and events
  • Email confirmations
  • Email reminders
  • Multiple languages
  • Built-in forms and feedback
  • No ads
  • No credit card
Try the Demo
Premium add-ons

Optional extra features

$10 / month

Premium add-ons aren't needed for everyday use of Micali. They're for users who want more customization or features with real costs, such as SMS.

SMS reminders Custom email templates Custom domain White-label without Micali branding Advanced statistics API and webhooks
Try Premium Features in the Demo
Ready when you are

Spend less time arranging dates and more time making images people keep

Try the Booking System

No credit card. No monthly fees. No commitment.

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