💆 Free for massage therapists — no limits

Simple online booking for massage therapists

Create a calmer booking experience before the treatment even begins. Clients can choose their massage, session length and available time online — without interrupting you during a session.

online bookings via link, website, social networks or QR code customer mailing lists and email communication AI-assisted messages, emails and business content Premium add-ons are optional

No credit card required. No monthly fees.

online

💆 Massage studio

Choose a date and time that works for you.

‹ ›June 2026
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Relaxation · 60 min
Deep tissue · 90 min
Sports massage · 45 min
Book appointment
$0Core is free
Premium is optional

Why Massage Therapists Benefit from Online Booking

A massage is meant to feel calm from the first moment — and a ringing phone works against that. During a treatment you cannot stop to take a call, so it rings out, and each missed one is a booking that might never come back. Online booking quietly solves this by letting clients reserve a time themselves, keeping the room peaceful.

It also matches how people actually plan. Many treatments are booked in the evening, once the working day is over and your studio has already closed. With a page that is open around the clock, that late decision to unwind at the weekend becomes a confirmed appointment instead of a lost one.

Session length is where online booking earns its keep. A 30-minute focused treatment, a 60-minute relaxation session and a 90-minute deep-tissue appointment all need to be timed correctly, and when each service carries its own length, the calendar only offers start times that fit. That single detail prevents a “quick” session from quietly running long.

The pace between clients matters just as much. Preparation and cleanup buffers give you time to change linen, reset the room and write your notes without a rushed handover — and the client never sees those buffers when they book. You protect your energy while the schedule takes care of itself.

Simple booking forms let clients arrive prepared, sharing their preferred pressure or areas of focus without turning the booking into a medical questionnaire. The result is a booking experience that feels as effortless as the treatment itself.

Treatments & durations

Set up treatments the way you actually deliver them

Each treatment can have its own description, duration, price and availability, so clients understand exactly what they are choosing and your calendar reserves the right amount of time.

  1. Back, neck and shoulder 30 min

    A focused option for clients who are short on time.
  2. Relaxation massage 60 min

    A standard full-body appointment at an unhurried pace.
  3. Deep tissue massage 60–90 min

    Allow extra time for focused work and a short consultation.
  4. Sports massage 45–60 min

    Suitable for a targeted session or a recovery appointment.
  5. Pregnancy massage 60 min

    Include clear eligibility and preparation information.
  6. Mobile massage Custom

    Add travel or setup time so nearby bookings never overlap.
Built for treatments

Everything you need for a calm, well-run practice

Built for independent massage therapists and small studios that want a quiet room, fewer no-shows and a schedule that protects the pace of the day.

  1. No more calls during treatments

    Your booking page stays open 24/7. Add the link to your website, social profiles or a QR code and let clients book when it suits them.
  2. Organise different treatments and durations

    Offer Swedish, deep tissue, sports, relaxation or gift sessions. Set the correct duration and availability for each treatment.
  3. Help clients arrive prepared

    Use built-in forms to ask useful questions before the appointment, such as preferred pressure or areas of focus — without collecting unnecessary medical detail.
  4. Keep no-shows to a minimum

    Clients receive email confirmations and reminders automatically. Optional SMS reminders add another layer of reassurance.
  5. Leave time between clients

    Add preparation or cleanup buffers around treatments for changing linen, resetting the room and taking notes, so no handover feels rushed.
  6. Keep your working day protected

    Define treatment hours, breaks, travel time and days off. Clients only see genuinely available appointments while you protect your energy.
  7. Let AI write the messages around a treatment

    Confirmations, reminders and follow-ups are written from each booking’s details and form answers, in the client’s own language, so the quiet time between treatments stays quiet.
  8. See which treatments are being viewed

    Statistics show which treatments and gift sessions people opened in the last 24 hours, 7 or 30 days, and how many looked without booking.
Traditional booking vs Micali

A calmer way to manage massage bookings

Traditional booking With Micali
Phone rings during a treatmentBooking page works quietly online
Appointment details in messagesOne organised calendar
Same slot length for everythingDuration set per treatment
Manual confirmationsAutomatic email confirmation
Forgotten appointmentsScheduled reminders
Availability discussed repeatedlyLive times shown 24/7
Messages typed between clientsAI writes them for you
Interest you never seeViews and visitors per treatment
Good to know

Massage booking — frequently asked questions

Can I offer 30-, 60- and 90-minute sessions?

Yes. Create separate services, each with the duration and details your clients need. Because every session carries its own length, the booking page only offers times that leave enough room, so treatments never overlap and your day stays calm and realistic.

Can I use Micali as a solo massage therapist?

Absolutely. It is designed to be straightforward for independent professionals as well as small businesses. You get unlimited core bookings, customers and services on the free plan, so a one-person practice has everything it needs to take bookings without a monthly fee.

Will clients receive a reminder?

Yes. Email confirmations and reminders are included in the free core system, so clients are far less likely to forget the time they chose. Optional SMS reminders are available as a premium add-on when you want an extra nudge for higher-value appointments.

Can I add time to reset the room?

Yes. Preparation and cleanup time can be built invisibly around a service, so the room is reset and notes are written without eating into the next client’s slot. The client never sees these buffers when they book — you simply set them once per treatment.

Can clients cancel or move a booking themselves?

Yes, within the cancellation and rescheduling rules you choose. When a client releases a time it becomes available again immediately, so a change of plan does not have to leave a gap you cannot fill.

Can I collect information before the visit?

Yes. Keep booking-form questions focused on what you genuinely need to prepare, such as pressure preference or areas to focus on. Detailed or sensitive health records belong in an appropriate specialist system, not a booking form.

Can I use the page for gift sessions?

Yes. You can list a gift-session appointment or a redemption option and explain the process clearly in its description, so vouchers turn into properly scheduled appointments instead of loose arrangements.

Is the booking system genuinely free?

Yes. Core online bookings, customers, services and email reminders have no monthly fee. Paid add-ons such as SMS or a custom domain are entirely optional, and many therapists run everything they need on the free plan.

Can AI write client messages for me?

Yes. AI writes confirmations, reminders and follow-ups from each booking’s details and form answers, in the client’s own language, so you are not typing the same message between treatments. It is free with the built-in model and needs no setup, and you can connect your own ChatGPT or Gemini key if you would rather use your own.

Can I see how many people looked at my treatments?

Yes. Statistics list your treatments and pages with views and visitors for the last 24 hours, 7 or 30 days, so you can see which treatment is attracting interest before anyone books it. Clients already in your visitor list appear by name and you can press a visitor count to see who opened a page; everyone else stays anonymous, bots are never counted and your own visits are excluded.

New — AI add-on

Let AI Write Your Booking Messages

Connect your own AI and Micali turns every booking into a personalized email, SMS or push notification — automatically, in your customer's language.

AI is free — built-in or your own model

AI is switched on by default with the built-in model. Prefer your own ChatGPT (OpenAI) or Google Gemini key? Connect it and you only pay your provider for what you actually use.

Personalized messages, written for you

AI writes confirmations, reminders and follow-ups from each booking's details and form answers, so every message feels handwritten.

On from day one — no setup

There's nothing to configure — AI works out of the box with the built-in model, and we run it for you.

Plus free AI help to set up your whole booking page.

New — Statistics

See Who Is Looking at Your Booking Page

Every booking system shows you who booked. Micali also shows you who nearly booked — the people who opened your events, services and prepaid plans and didn't finish.

See Who Is Looking at Your Booking Page

Who visited, not just how many

Customers already in your visitor list are shown by name, with the pages they went through and how long they stayed. Everyone we cannot recognise stays completely anonymous.

See what people are interested in

Your pages are listed under their real names with views and visitors for the last 24 hours, 7 or 30 days — so you can tell which events, services and prepaid plans attract interest before anyone books.

Turn a view into a booking

Press the visitor count on any page to see exactly who opened it. Eight people looked at a prepaid plan and only two bought it? Now you know who the other six are.

Free in every account. Bots are never counted, and visits by you and your team are excluded.

New — AI Insights

Turn Data Into More Bookings

AI Insights continuously analyzes the traffic on your booking page, how your customers behave and how your bookings turn out. It uncovers the places where you lose interested people and recommends specific improvements that help you increase the number of completed bookings.

Turn Data Into More Bookings

Find out what is holding bookings back

AI recognizes services and pages with high interest but few completed bookings. It points you to the places where customers most often leave.

Get specific recommendations

Based on your real data, AI suggests changes to your offer, availability, prices, texts or booking flow — not generic advice.

Discover opportunities to grow

AI follows how your traffic and bookings develop, spots new trends and shows you which changes can bring the biggest result.

From traffic to concrete steps — automatically and based on your data.

Pricing

The Booking System Is Free

Not a trial. Not a limited free plan. Online bookings in Micali are free. Only optional premium add-ons may be paid.

Free

Core booking system

$0 / month
  • Online booking page
  • Your own your-business.micali.online subdomain
  • Unlimited bookings
  • Unlimited customers
  • Services and events
  • Email confirmations
  • Email reminders
  • Multiple languages
  • Built-in forms and feedback
  • No ads
  • No credit card
Try the Demo
Premium add-ons

Optional extra features

$10 / month

Premium add-ons aren't needed for everyday use of Micali. They're for users who want more customization or features with real costs, such as SMS.

SMS reminders Custom email templates Custom domain White-label without Micali branding Advanced statistics API and webhooks
Try Premium Features in the Demo
Ready when you are

Make booking feel as effortless as the treatment

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No credit card. No monthly fees. No commitment.

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