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AI-powered booking & communication
Online booking and customer communication, powered by AI.
Manage bookings, organize customers into mailing lists, and create polished messages and emails with AI โ all in one simple platform.
online bookings via link, website, social networks or QR code
customer mailing lists and email communication
AI-assisted messages, emails and business content
Premium add-ons are optional
No credit card required. No monthly fees.
New booking receivedTuesday ยท 10:00 โ 10:45
company.micali.online
online
Bookings
Choose a date and time that works for you.
โน โบJune 2026
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09:00 โ 09:45
10:00 โ 10:45
11:00 โ 11:45
$0Core is free
Premium is optional
Premium is optional
Professional booking page
Appointments 24/7
Confirmations & reminders
30+ languages
Trusted by organizers
Companies using Micali
Everything is localized into 30+ languages โ and you can write your support tickets in your own language.
How it works
Set up in a few minutes.
No complicated setup. Add your services, share your booking page and start communicating with your customers.
02
Add services and availability
Set up your services, duration, available days and times. Add multiple team members if needed.
03
Share your booking page
Place the link on your website or social networks, share it directly with customers or use a QR code.
04
Accept bookings and stay connected
Customers book available times online. Organize them into mailing lists and use AI to help create polished messages and emails.
Who is it for?
Built for businesses that work with people and appointments.
If customers reserve your time, space or services, Micali helps you manage bookings, stay organized and communicate clearly.
Simply professional.
Create one beautiful link that lets your customers choose their own time.
Create one beautiful link that lets your customers choose their own time.
Teachers & tutors
Coaches & consultants
Beauty salons
Therapists
Fitness trainers
Music teachers
Freelancers
Small local businesses
See the product
Everything You Need to Manage Bookings
A dashboard for you and a simple booking page for your customers.
One calm dashboard for every detail
New โ Rooms
Meeting Rooms Only Your People Can Book
Share a meeting room, studio or desk within your company. Invite your people by email, decide who may book which room, and let them reserve it themselves โ no spreadsheets and no double bookings.
Only the people you approve
Give people labels such as Employees or Management and choose which of them may book each room. Invite them by email โ they sign in with a one-time code, no password. A hidden room stays invisible to everyone else.
Your rules for every room
Set the hours, preparation and cleanup time, the longest booking and how far ahead people can book โ and whether a booking is confirmed at once or waits for your approval.
One calendar, no double bookings
See every room in a weekly calendar, book for someone or block a room, repeat a booking every week, and let automatic messages confirm, remind and tell people about changes.
Free, like the rest of Micali โ for meeting rooms, studios, practice rooms, shared desks and coworking spaces. How to set up a room โ
New โ AI add-on
Let AI Write Your Booking Messages
Connect your own AI and Micali turns every booking into a personalized email, SMS or push notification โ automatically, in your customer's language.
AI is free โ built-in or your own model
AI is switched on by default with the built-in model. Prefer your own ChatGPT (OpenAI) or Google Gemini key? Connect it and you only pay your provider for what you actually use.
Personalized messages, written for you
AI writes confirmations, reminders and follow-ups from each booking's details and form answers, so every message feels handwritten.
On from day one โ no setup
There's nothing to configure โ AI works out of the box with the built-in model, and we run it for you.
Plus free AI help to set up your whole booking page.
New โ Statistics
See Who Is Looking at Your Booking Page
Every booking system shows you who booked. Micali also shows you who nearly booked โ the people who opened your events, services and prepaid plans and didn't finish.
Who visited, not just how many
Customers already in your visitor list are shown by name, with the pages they went through and how long they stayed. Everyone we cannot recognise stays completely anonymous.
See what people are interested in
Your pages are listed under their real names with views and visitors for the last 24 hours, 7 or 30 days โ so you can tell which events, services and prepaid plans attract interest before anyone books.
Turn a view into a booking
Press the visitor count on any page to see exactly who opened it. Eight people looked at a prepaid plan and only two bought it? Now you know who the other six are.
Free in every account. Bots are never counted, and visits by you and your team are excluded.
New โ AI Insights
Turn Data Into More Bookings
AI Insights continuously analyzes the traffic on your booking page, how your customers behave and how your bookings turn out. It uncovers the places where you lose interested people and recommends specific improvements that help you increase the number of completed bookings.
Find out what is holding bookings back
AI recognizes services and pages with high interest but few completed bookings. It points you to the places where customers most often leave.
Get specific recommendations
Based on your real data, AI suggests changes to your offer, availability, prices, texts or booking flow โ not generic advice.
Discover opportunities to grow
AI follows how your traffic and bookings develop, spots new trends and shows you which changes can bring the biggest result.
From traffic to concrete steps โ automatically and based on your data.
AI assistant
Help, Right When You Need It
The AI assistant helps you set up your account, your booking page and each of your services. If you run into a problem or get stuck while using Micali, it suggests a solution and walks you through the next steps.
Helps you get started
It walks you through setting up your account, services, availability and booking page, so you can start taking bookings as soon as possible.
Answers right inside the app
No need to dig through the guides. Just describe what you need and the AI assistant explains how to proceed.
Helps you fix problems
If something doesn't work as expected, the AI assistant helps find the cause and recommends specific steps to solve it.
Available right in the app, whenever you need advice.
Why Micali
Why Pay Every Month?
Most booking systems claim to be free. Then you hit limits, a trial, a credit card, or features locked behind a paywall.
Micali takes the opposite approach: the core booking system is free and premium add-ons are only optional.
Start Accepting Bookings
Everything essential includedYou can use bookings, email confirmations, reminders and multiple languages with no monthly fee.
Why is the core free?Because the software world has changed. Thanks to AI, a small team can build a system at far lower cost. We have no expensive sales team, no offices, no needless layers. That's why the core of Micali can be free and only the add-ons that make sense stay paid.
Trusted by businesses
A Growing Community of Business Owners
30+Languages
$0Monthly fee
โBookings
24/7Self-service
Available in 30+ languages
Growing community of business owners
No ads and no credit card
Pricing
The Booking System Is Free
Not a trial. Not a limited free plan. Online bookings in Micali are free. Only optional premium add-ons may be paid.
Core booking system
$0 / month
- Online booking page
- Your own your-business.micali.online subdomain
- Unlimited bookings
- Unlimited customers
- Services and events
- Room booking for your team
- Email confirmations
- Email reminders
- Multiple languages
- Built-in forms and feedback
- No ads
- No credit card
Optional extra features
$10 / month
Premium add-ons aren't needed for everyday use of Micali. They're for users who want more customization or features with real costs, such as SMS.
SMS reminders
Custom email templates
Custom domain
White-label without Micali branding
Advanced statistics
API and webhooks
Try Premium Features in the Demo
No risk
Start Today. Pay Nothing.
Create your account and start accepting bookings in minutes.
No credit card required
No trial period
No surprise charges
No ads
Try the Demo Without Signing Up
Compare
Why Businesses Choose Micali
| Feature | Micali | Typical Booking Software |
|---|---|---|
| Monthly fee for the core system | $0 | $10โ50/month |
| Booking page | โ | โ |
| Your own your-business.micali.online subdomain | โ | Mostly not |
| Email confirmations and reminders | โ | Often paid or limited |
| AI-written messages | โ | Rarely available |
| Integrated surveys | โ | Mostly not |
| See who viewed your pages | โ | Visit counts only, or a paid add-on |
| AI analysis and recommendations to increase bookings | โ | Rarely available |
| Rooms only your own people can book | โ | Usually a separate tool |
| QR code bookings | โ | โ |
| Multiple languages | Yes (30+) | Often limited |
| Unlimited bookings | โ | Often capped |
| Ads on your booking page | No | Depends on the plan |
| Credit card required | No | Often yes |
| Premium add-ons | Optional only | Often required for normal use |
Ready when you are
Bookings, customers and communication โ powered by AI.
Start accepting online bookings, organize your customers and create better messages and emails with built-in AI assistance.
Try the Booking SystemNo credit card. No monthly fees. No commitment.